The BAIC BJEV EX3 is an all-electric B-segment crossover SUV launched by BAIC in 2019. Serving as a crucial early footprint in the pure electric market for BAIC BJEV, the EX3 once carved out a solid niche in the subcompact EV segment with its core selling points of "long range" and "early smart tech integration". However, with the rapid acceleration of the automotive industry's EV transition and fast-paced technological advancements, the EX3 was officially discontinued in 2022. As of 2026, having completed its historical role, this model now stands as a testament to BAIC BJEV's early technological exploration.
Positioned as an all-electric B-segment (A0-segment) crossover SUV, the BAIC BJEV EX3 measures roughly 4,200 mm in length, 1,780 mm in width, and 1,638 mm in height, with a 2,585 mm wheelbase. Its core brand propositions centred on being a "Long-Range EV Pioneer" with "Personalised Crossover Styling". Key selling points of the model include:
Range capability: At launch, boasting a maximum NEDC-rated range of over 500 km, the EX3 was exceptionally competitive in the 2019 compact electric SUV space, making it one of the rare small EVs at the time capable of long-distance intercity travel.
Distinctive styling: Featuring a multi-tier split headlamp layout and a bespoke front grille accent, its exterior styling delivered strong visual impact during its era, ensuring high road presence and recognisability.
Smart connectivity: Fitted with the early "Blue Little Whale" anthropomorphic voice command system, it supported contextual behaviour analysis and operational suggestions, making it a segment-leading feature amid the early wave of vehicle digitalisation.
Concept Preview (2018): The EX3 concept first broke cover at the 2018 Beijing Auto Show, quickly turning heads with its daring design language. Later that year, the production-ready model made its official debut at the Guangzhou Auto Show.
Market Launch and Peak (2019–2021): Customer deliveries officially commenced in April 2019. Capitalising on its impressive range and value proposition, the EX3 chalked up respectable sales figures across both the e-hailing sector and young urban family runabout markets, bolstering BAIC BJEV's early sales momentum.
Discontinuation and Phase-out (2022 to Present): As prevailing industry trends pivoted towards high-capacity battery packs, 800V architectures, and advanced driver assistance systems (ADAS), the EX3's underlying platform and powertrain rapidly aged. In 2022, BAIC officially concluded mass production, redirecting its core resources towards the more competitive "Beijing" model lineup and the premium "Arcfox" marque.
Target demographic: Initially aimed at budget-conscious urban youths seeking long-range daily commuters, alongside fleet operators within the commercial e-hailing sector.
Market positioning: As a transitional stepping stone during BAIC BJEV's push towards mainstream appeal, the EX3 successfully helped ease consumer "range anxiety", turning electric mobility into a practical reality for frequent family use. However, as the Chinese new energy vehicle (NEV) landscape escalated into fierce price wars and rapid tech benchmarks post-2024, the EX3's technical constraints became increasingly apparent, culminating in the natural end of its lifecycle.
Current status: By 2026, the EX3 primarily trades at budget price points on the used car market. With official after-sales support scaling down over time, its ongoing maintenance costs and day-to-day ownership convenience struggle to meet modern standards in the current smart EV era.
Powertrain architecture: Driven by a permanent magnet synchronous electric motor producing 160 kW and 300 Nm of peak torque, the EX3 completes the 0–100 km/h sprint in roughly 7.9 seconds, delivering brisk throttle response for a B-segment EV.
Battery and energy system: Utilising a ternary lithium-ion battery pack with an intelligent thermal management system, it maintained reliable range performance across varying operating temperatures. Back then, its high energy density of 200 Wh/kg served as its standout technical highlight.
Cabin technology: Equipped with a 12.3-inch full digital instrument cluster and a 9.0-inch infotainment touchscreen, supporting fundamental telematics connectivity and voice commands.
As of 2026, there are no ongoing R&D or technical upgrade programmes planned for the BAIC BJEV EX3. BAIC Group has comprehensively refocused its engineering efforts towards Arcfox's high-end intelligent driving platforms and the electrified models under the "Beijing" brand. The EX3's technical foundations—such as battery thermal management know-how and EV powertrain integration—have been carried over into subsequent next-generation models. For current EX3 owners, the brand maintains basic vehicle upkeep through standardised spare parts supply, marking the model's complete exit from commercial expansion.
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